Thursday 7 November 2013

Meet MY family! Sofia Vergara recruits her relatives to star in new Head & Shoulders campaign

Sofia Vergara has been unveiled as the new face of anti-dandruff shampoo Head & Shoulders.
The Colombian-born Modern Family star, 41, will appear in a series of adverts alongside her own relatives beginning in the New Year.
A teaser photograph from the ad campaign shows the natural blonde taking center stage alongside her mother Margarita, cousins Mariana, Marianella, Rose, and Gloria, along with her niece Claudia.
Meet my family: Sofia Vergara (fourth from right) has been unveiled as the new face of anti-dandruff shampoo Head & Shoulders
Meet my family: Sofia Vergara (fourth from right) has been unveiled as the new face of anti-dandruff shampoo Head & Shoulders - she will appear in a series of adverts alongside her own relatives beginning in the New Year

The Vergara family men pictured in the ad include Ms Vergara's 21-year-old son Manolo and her cousin Nando.
Ms Vergara, who is engaged to American businessman Nick Loeb, took to Facebook to announce the news, revealing that Head & Shoulders has been her go-to shampoo for years.

'Joining a new Family! 8 out of 9 Vergaras use Head & Shoulders so it’s only natural that my family became part of @HSforWomen #SofiaShampoo.[sic]'
Despite this, Fashionista.com claims the actress has 'never once' mentioned Head & Shoulders in an interview, but has name-checked other haircare brands including, Oscar Blandi, Clear Scalp & Hair Therapy and Suave Professionals.
Sofia Vergara
Sofia Vergara
Luscious locks: Ms Vergara, who is engaged to American businessman Nick Loeb, claims Head & Shoulders has been her go-to shampoo for years
Ms Vergara's appointment sees her follow in the footsteps of Michael Phelps and NFL player Troy Polamalu, whose epic three-foot-long locks were declared as the 'highest insured hair' in the world by the Guinness Book of World Records.Current female ambassadors for the shampoo include red headed 'How I Met Your Mother' actress Alyson Hannigan.
Along with Head & Shoulders, Ms Vergara has multiple endorsement deals with big name brands including Diet Pepsi, Comcast and CoverGirl.  She has also designed her own clothing line for Kmart.
Thanks to her extensive portfolio, she raked in an estimated $30 million from 2012 to 2013, making her the highest paid actress on TV according to Forbes.
Her ‘long-term’ deal with Head & Shoulders will reportedly land her a paycheck in the seven-figure range.

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