Jay Z 'brings his ideas to life' with Barneys New York for holiday collaboration featuring limited-edition designer products

 What does Christmas in New York look like to Jay Z? Apparently, white, black, silver and gold.
The slick color palette, representing New York's skyline at night, will be the basis of the rapper's newly announced holiday collaboration with Barneys that will include limited-edition products by designers such as Lanvin, Balenciaga, Balmain, Alexander Wang and Proenza Schouler. 

Jay Z 'brings his ideas to life' with Barneys New York for holiday collaboration featuring limited-edition designer products

'Barneys New York and I were able to take the energy and innovation of New York City and translate that into quality, timeless pieces,' Shawn "JAY Z" Carter said in a statement.
Available from November 20 in store and online, the collection includes a black leather backpack from Balenciaga, a black square-print scarf from Balmain, a hoodie from Rick Owens, a tailored jacket from Lanvin, a black leather duffel coat from Proenza Schouler and an 18-karat-gold double ring from Hoorsenbuhs.
According to Barneys, Jay Z conceived the entire range, including 'an immersive gallery space' in the Madison Avenue flagship to feature the products, as well as the retailer’s iconic Madison Avenue holiday window display.
'Jay is a natural creative collaborator who knows what he likes so the process came easy,' Mark Lee, chief executive officer of Barneys, told WWD.
'There were several meetings with him where he shared his ideas and visions as to the product categories and designs.
'We took his feedback and proposed designers to bring his ideas to life. I have to say that he is extremely on-point when it comes to design and the execution of his ideas.'
As well as the limited edition designer pieces, the Christmas promotion will also feature product by Mr Carter, including Shawn Carter by Hublot timepieces and a specially designed humidor by Comador - 'Everything that encompasses "A New York Holiday",' said the singer.

Available from November 20 in store and online, the collection includes a black leather backpack from Balenciaga (left) and an Elder Statesman black-and-ivory color-blocked cashmere blanket (right)

This 18-karat-gold double ring from Hoorsenbuhs is part of the limited-edition collaboration; a quarter of sales will go to Jay-Z's Shawn Carter Foundation, which helps low-income students cover college costs

A black square-print scarf from Balmain keeps in with the holiday collection's white, black, silver and gold color palette: representing New York's skyline at night

Limited edition Shawn 'JAY Z' Carter for Stutterheim raincoat costs $675 in the Barneys New York holiday collection

The price range, like the collection, is wide ranging. A Barneys cotton T-shirt will retail for $70, while the a special-designed Stutterheim coat is $675. On the higher end is the Shawn Carter by Hublot 45mm watch with black alligator straps for $33,900. The timepiece is also available in polished black ceramic for $17,900.

The 'immersive' space at Barneys Madison Ave, selling each item, will be called BNY SCC Gallery (Barneys New York and Shawn Corey Carter)

'If you close your eyes and think about who best represents New York and stands for the city, you can’t help but think about Shawn Carter,' said Mr Lee.
'Jay Z is a born-and-bred New Yorker, and one of the biggest cultural icons of our time — his reach spans across music, sports, business and fashion. He embodies so much that is "New York." He is a creative force and an entrepreneur.
The decision to partner with Jay Z was an easy one — he shares our sensibility, passion and love for New York.'
Indeed, Mr Carter, originally from Marcy Houses, a housing project in the Bedford-Stuyvesant neighborhood of Brooklyn, chose his moniker as an homage New York's J/Z subway line that has a stop at Marcy Avenue.
Twenty-five per cent of all sales from the project will go toward the Shawn Carter Scholarship Foundation, which is marking its 10th anniversary this year.
Jay Z's 'A New York Holiday' is the latest high-profile holiday promotion undertaken by Barneys. Last year, the retailer partnered with The Walt Disney Co. on 'Electric Holiday.' In 2011 it collabortaed with Lady Gaga on the 'Gaga’s Workshop' campaign.