And Victoria Beckham certainly looked as if she meant business as she visited her new shop with her husband David in London’s Dover Street on Thursday.
The singer and fashion icon, 39, turned heads in an effortlessly chic ensemble of wide-legged trousers in pale blue, which were teamed with a simple white T-shirt.
Chic: Victoria Beckham wears pale blue,
wide-legged trousers as she checks on the progress of her new shop in
Dover Street, London
But while the loose tailored trousers flattered Victoria’s slim frame, they seemed a little long in the leg and skimmed the pavement as she walked.
Victoria’s brunette locks were swept over one shoulder and she sported a subtle tan and aviator shades to complete her casual look.
David, 38, meanwhile looked as handsome as ever, wearing a herringbone newsboy cap, teamed with a leather jacket, a grey T-shirt and jeans.
Out and about: Victoria was accompanied by her husband David, who looked dashing in a flat cap and leather jacket
Stylish: Victoria looked radiant in her blue and white casual ensemble, even if her trousers seemed a little long
Victoria already boasts an e-boutique and sells in luxury stores all over the world, but the store represents the first boutique exclusively dedicated to her brand.
Along with her main collection, the new boutique will also house sister range Victoria Victoria Beckham, as well as accessories and denim.
Power couple: Victoria and David Beckham cut a glamorous figure as they inspected Victoria's new London boutique
Effortlessly cool: David teamed a diamond-patterned leather jacket with a pale grey T-shirt and jeans
Glowing: the star wore minimal makeup with a nude lipstick and a sun-kissed tan
In progress: Victoria's new store is still in the development phase and was covered by scaffolding
Speaking to Women's Wear Daily, Beckham revealed that customers visiting the store would get an insight into the brand and the design process.
'I think the time is now because I know my customer,' she explained. 'It will be the first time that the people will really be able to see the brand through my eyes.'
The interior of the 7000 square foot space will be given a new look by architect Farshid Moussavi, whose credits include the Museum of Contemporary Art in Cleveland.
Sleek: Victoria's shiny brunette tresses were worn over one shoulder
Focused: Victoria looked determined as she made her way to the London store
New venture: The designer was inspecting building work on her new London boutique
Plans include drilling a hole through the middle of the building to link the boutique's three floors and creating a conceptual interior.
'[Moussavi] is a woman who loves fashion as well,' she added. 'She has quite a conceptual eye, which I like.
'We want to make something different without making it overly complicated. I just want it to feel real for me.'
Busy: The hardworking star clutched her smartphone in one hand as she made her way into the vehicle
There she goes: Victoria was given VIP treatment as she was helped into an awaiting car
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