But now, after streamlining yet again to the simpler 'Diddy' nine years ago, Sean Combs is returning to the name which made him famous.
What's more, the 44-year-old rapper rather confusingly claimed on Tuesday that he never changed his name, and has was always in fact, Puff Daddy.
Daddy or Diddy? Sean Combs says he has always been known as Puff Daddy, a
name featured in the opening credits for his new video for song Big
Homie
'For the record, I did not change my name,' he wrote on Tuesday. 'I always have been and always will be PUFF DADDY! :) Be cool Man lol #MMM #BigHomie RT!!!!'
The 44-year-old rapper and businessman initially announced the name change in the opening credits to the trailer for new music video Big Homie.
As if to see the funny side, he later tweeted: 'Diddy or Daddy?'
The rapper dropped the name Puff Daddy back in 2001 after being found not guilty of charges of possession of a weapon in connection with a 1999 shooting at a New York club.
The new video features Combs's old name in the opening credits
I am not Diddy: The star tweeted that he has, in
fact, always been known as Puff Daddy despite his Twitter handle being
different
Let's call the whole thing off: Combs himself saw the funny side, later tweeting: 'Diddy or Daddy?'
'No more Puff Daddy - the first week in June, we're going to have a name-change ceremony,' he told MTV News at the time. 'I just want something fresh. I'm rocking with P Diddy just now.'
The rapper said the new name had been suggested by his friend, the late rapper Notorious BIG, who was shot dead in 1996.
Combs has timed his name announcement to coincide with MMM, his first album in four years. He has released two albums as Puff Daddy, one as P Diddy, and two as Diddy.
On film: Puff Daddy is seen in a fur coat at the wheel of a sports car in the video exert
New album, old moniker: The star has undergone several changes of name over the course of his career
What's my name! Combs's new record MMM will be released later this year
Return to the spotlight: Big Homie will be released in a week's time
MMM will be released later this year, while single Big Homie is out in the U.S. next Tuesday.
The trailer for the video sees Combs strolling through a grocery store to the sound of piano.
The star sports several gold chains and a T-shirt before he's seen behind the wheel of a sports car in an oversized fur coat.
Over an exert of Combs rapping, the footage then flashes to the star wearing a black top and sunglasses, rapping to the camera.
What should we call you? Combs has released two albums as Puff Daddy, one as P Diddy, and two as Diddy
DM
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