'Going bare-faced is NOT courageous': As no makeup selfies raise £2m for charity, young feminist slams trend - while model Amy Willerton argues it's 'a good message'

The 'no makeup selfies' which have taken the internet by storm over the last two days are thought to have raised a staggering £2 million for charity.
But while charities such as Breakthrough Breast Cancer and Cancer Research are delighted, some critics have slammed the campaign for making light of the deadly disease.
On this morning's Today programme on Radio 4, student and blogger Yomi Adegoke, 22, said that while it was 'fantastic' that so much money had been raised, the campaign was flawed.

Amy Willerton, left, and Yomi Adegoke, right, appeared on Radio 4's Today programme. Miss Willerton said it was a 'great way to promote awareness.' Miss Adeogoke said that while all the money raised was 'fantastic,' deeming barefaced selfies as courageous was wrong

'I didn't agree with the campaign's original format, which was simply people writing, "no makeup selfie" without including donations or link to charities,' said Miss
Adeogoke on the news and current affairs programme.

'I do think that in its current state, raising so much money, its been fantastic.
'But if women not wearing makeup is deemed as brave when held against cancer, it does say quite a bit about society today.
'I know the campaign was to normalise women not wearing makeup, but to suggest that by doing so is being exposing and leaving somebody vulnerable, that is problematic.'
Anyone using social media over the last 48 hours can't fail to have noticed a flurry of snaps featuring women with no slap on.
In fact the trend has taken Twitter and Facebook by storm with thousands of females wiping off their makeup and posting photos using the hash tag #NoMakeUpSelfie.
Also speaking on the Today programme was model Amy Willerton, 21, who posted a barefaced selfie of herself in the bath.
'I didn't think twice about posting one of these pictures,' she told the programme.
'I just thought, "Wow, what a great way to promote cancer awareness."

Amy Willerton's own barefaced selfie, taken in her bath. Miss Willerton defended the trend, saying that anything that promoted awareness and raised money for charity was a good idea

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