However, on Wednesday night, it was Ellie Goulding's time to have her own princess moment as she glided onto the red carpet in a billowing pink and white ensemble.
The blonde, who is up for British Female Solo Artist and Best Single, shunned her usual sexier style for a strapless blush pink corset and white tulle skirt, both by Vivienne Westwood, with her hair in a loose plait.
Having her princess moment: Ellie Golding makes an entrance in a pink
corset and white tulle skirt by Vivienne Westwood as she arrives at the
2014 Brit Awards at London's O2 Arena
Comeback queen Lily Allen stood out in a contrast to some of the more revealing outfits by wearing head-to-toe navy sequins.
The mother-of-two went for an I Dream Of Genie-inspired haircut with a high ponytail and bright yellow hair extensions.
The former X Factor judge completed her outfit with a pair of gold high-heels and lots of gold jewellery, with her long hair swept back into a ponytail.
Rita Ora, who attended with DJ boyfriend Calvin Harris, certainly turned heads in a yellow Prada column dress with plunging neckline.
Jessie J went back to her style beginnings from when she first leaped to fame in 2011 in a bodysuit.
The 25-year-old, who is up for Best Female Artist, showed off her gym-honed physique in a nude Julien Macdonald bodysuit, with a pair of vertingious heels.
Can you see my underwear? Well, good! Myleene Klass showed off her skinny frame in a yellow Mark Fast creation
It's a cover up: Lily Allen covered up her
figure in a navy sequinned, Norrell 1965 dress from William Vintage with bright yellow hair extensions to
give her some colour
Ellie, who is performing at the
ceremony, was one of the first to arrive at London's O2 Arena for the
biggest night of the British music industry calendar.Comeback queen Lily Allen stood out in a contrast to some of the more revealing outfits by wearing head-to-toe navy sequins.
The mother-of-two went for an I Dream Of Genie-inspired haircut with a high ponytail and bright yellow hair extensions.
Fifty Shades Of Nicole: Former X Factor judge Nicole Scherzinger wore a leather bralet, bondage-style harness and black trousers
Meanwhile, Nicole Scherzinger was
clearly trying to push the envelope in a bondage-inspired ensemble of
black trousers, leather bralet and a harness that would make Christian
Grey proud.The former X Factor judge completed her outfit with a pair of gold high-heels and lots of gold jewellery, with her long hair swept back into a ponytail.
Rita Ora, who attended with DJ boyfriend Calvin Harris, certainly turned heads in a yellow Prada column dress with plunging neckline.
Not so mellow yellow! Rita Ora showed some skin in her low-cut, yellow Prada gown
The
cross back straps and skimpy cut of the front of the dress meant the
singer was showing plenty of flesh - and a hint of side boob as she
sashayed along the red carpet.Jessie J went back to her style beginnings from when she first leaped to fame in 2011 in a bodysuit.
The 25-year-old, who is up for Best Female Artist, showed off her gym-honed physique in a nude Julien Macdonald bodysuit, with a pair of vertingious heels.
That's a strong look! Jessie J wore a Julien Macdonald bodysuit and purple lipstick
Model behaviour: Supermodel Rosie Huntington-Whiteley showed off her
fabulous legs in a red and black sequinned mini dress from Yves Saint
Laurent
Slinky: Pixie Lott shows off some leg and her
toned back in a floor-length white gown by DKNY, which she teamed with a
pair of silver high-heelsHowever, her make-up wasn't quite so
popular with the former Voice mentor matching her lilac manicure and
pedicure with pale purple lipstick, which some critics compared to 'Rose
at the end of Titanic when she's freezing in the Atlantic Ocean'.
Meanwhile, pop star Pixie Lott swapped her usual minis for a slinky white DKNY dress, with a wide back showing off her slender physique.
The 23-year-old completed her look with a sleek blow dry, white handbag and silver high-heels.
Meanwhile, pop star Pixie Lott swapped her usual minis for a slinky white DKNY dress, with a wide back showing off her slender physique.
The 23-year-old completed her look with a sleek blow dry, white handbag and silver high-heels.
Sister act: Kylie and Dannii Minogue arrived on the red carpet together
She's a showgirl! Laura Mvula looked like she was straight out of the Moulin Rouge with her ruffled tiered train
A surprise appearance on the red carpet was Dannii Minogue, who arrived on the arm of her big sister Kylie.
Dannii looked sexy in a black asymmetrical dress with lace detailing, while Kylie squeaked along in a black PVC creation by William Wilde.
Representing the modelling world was the stunning Rosie Huntington-Whiteley, who showed off her endless legs in a black and red sequinned mini Yves Saint Laurent.
Dannii looked sexy in a black asymmetrical dress with lace detailing, while Kylie squeaked along in a black PVC creation by William Wilde.
Representing the modelling world was the stunning Rosie Huntington-Whiteley, who showed off her endless legs in a black and red sequinned mini Yves Saint Laurent.
Australian
rapper Iggy Azalea toned down her usual extreme style and looked
stunning in a red Elie Saab dress, easily becoming one of the most
elegant on the Brit Awards red carpet.
Red alert: Australian rapper Iggy Azalea looked elegant in a red Elie Saab maxi dress
Coloured: Pop star Kimberley Walsh looked feminine in a nude, floral Blumarine number, while Caroline Flack wore a blue playsuit
Unrecognisable: Former X Factor finalist Ella
Henderson looked stunning in a daring black dress, while Katy B
complemented her red hair with a red Torn By Ronny Kobo maxi dress
Teen idols: One Direction (L-R) Lian Payne, Harry Styles, Niall Horan, Zayn Malik and Louis Tomlinson all wore black
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