She has just launched her very first fashion collection and is currently on the promotional trail promoting the label.
And
Eva Mendes was once again the perfect poster child for her signature
line as she made TV appearances in New York City on Thursday.
First up the 39-year-old actress arrived at Good Morning America in a powder pink retro-style polka dot shirt dress.
Vintage vixen: Eva Mendes wore not one, but two
stylish ensembles as she promoted her new fashion line in New York City
on Thursday
Eva transformed the simple attire into a super stylish ensemble by expertly accessorising.
The
Place Beyond The Pines star accentuated her tiny middle by cinching in
the waist with a black belt and wore a pair of chic beige patent leather
Christian Louboutin stilettos on her feet.
The vintage vixen also carried a matching pink coat and shielded her eyes with some oval black tinted sunglasses.
Pretty in pink: First up the 39-year-old actress
arrived at Good Morning America in a powder pink retro-style polka dot
shirt dress
Quick change: After making her appearance on the morning show, Eva changed once again
After making her appearance on the morning show, Eva changed once again.
Keeping her shoes and coat, she swapped dresses, stepping out in a blue and pink rose printed frock.
She also pulled back her tresses with one of her signature black and white scarfs.
The night before Eva looked just as stylish as she unveiled her new collection.
She naturally chose a chic outfit from her own line for the fashion bash, looking elegant in a monochrome ensemble.
Fabulous in floral: Keeping her shoes and coat, she swapped dresses, stepping out in a blue and pink rose printed frock
From acting to designing: Eva also looked
gorgeous as she launched her collection with New York & Company on
Wednesday night
The Place Beyond The Pines star slipped into a figure-hugging Jacquard pencil skirt and fitted white blouse for her big night.
The
actress accessorised with a stunning statement necklace, which is also
from her collection. The intricate gold and white piece was paired with
some simple gold hoop earrings and Saint Laurent shoes and bag.
Eva
looked delighted to show off her first foray into fashion at the launch
in New York, after working on the 55-piece collection of clothes and
accessories for months.
Poster girl: Eva was surrounded by her designs as she posed in her pencil skirt and sheer shirt
'I never thought I would be a
designer, if that's what I am,' Eva told Lucky Magazine recently of her
new venture. 'And at first, I wasn't sure I could do it.'
The actress’ mum, also named Eva, and other female members of her family convinced her she could do it.
'They were like, "Evie, you have to do this!"' says Eva, who adds that her first two seasons were inspired by them.
Working the camera: Eva messed around as she showed off her best model poses at the big launch
Eva's designs are intended to reach
women of all shapes, with the actress insisting she wants to help women
feel confident in their style choices:'My customer is not a fan of the way tabloids cover celebrity style: "Who wore it best." It's disastrous for women's self-esteem. With fashion, there is no right or wrong.'
And the star’s fashion taste doesn't always come with a high-priced label.
Making a statement: Eva accessorised her monochrome look, from her own collection, with a striking statement necklace and belt
Her line starts at just $24.95 for one of her essentials – a seamless camisole and goes up to $159.95 for her statement piece, the Milano one button coat in a striking pale pink.
There’s also jewellery pieces, belts and Eva’s number one must-have, a colourful printed scarf, which are all priced at around $20.
'I love a bargain,' Eva says. 'Of course, to feel beautiful, you have to have healthy self-esteem and work on yourself, and that can be hard,' she maintains.
How do I look? Eva's smokey green eye makeup and glossy locks finished off her polished ensemble perfectly
'And there are days when I don't feel great, but I put on my favourite dress and throw a scarf in my hair, and it makes all the difference.
'Hopefully my line can do that for women. Even if you're not feeling your best, let's admit it, the right outfit – it helps.'
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